We’ve Made a Big Change -- Here’s Why
At UpdateAI, we’ve made an important decision: We’re removing our free plan.
We know pricing changes can be frustrating, and we want to be completely transparent about why we made this decision, what it means for you, and how we’re supporting our users through this transition.
What’s Changing?
The free plan is no longer available for processing new meetings.
Free users will still have access to meeting recaps and customer intelligence insights. Effectively, the free plan becomes a 'view only' plan after the initial trial period ends.
Why We Made This Change
1. Shifting to Responsible Growth
The startup world has changed. In 2025 and beyond, our focus is on operating efficiently and ensuring UpdateAI is built for long-term success.
We’re moving toward a bootstrap mindset, where profitability drives better decision-making, stability, and clarity.
2. UpdateAI Is No Longer Just a Notetaker
We started as an AI-powered meeting notetaker, and we still provide best-in-class notes.
However, our core focus has shifted to voice-of-customer intelligence -- helping teams uncover key insights, prevent churn, and drive revenue growth.
To support this evolution, we need to focus our resources on the businesses that rely on us for these insights.
3. To Be Honest, We Were Giving Away Too Much Value for Free
Many users who switched to UpdateAI from other platforms told us:
“Your insights are better than what we were paying for elsewhere.”
We realized that our free-tier users were receiving a level of AI-powered insights that others were charging for -- and that wasn’t sustainable.
4. We’re Not a PLG Company -- And That’s Okay
Unlike traditional product-led growth (PLG) companies, we’ve never focused on:
❌ Optimizing paywall placement
❌ Running A/B tests for free-to-paid conversion
❌ Building viral sharing loops
Instead, we operate as a sales-led SaaS company, with a frictionless sign-up process -- but our business model isn’t built around free usage.
FAQs
1. Can I still access my past meeting recaps if I was on the free plan?
Yes! You will still be able to view all past meeting recaps and insights. However, you will not be able to process new meetings without upgrading to a paid plan.
2. Will there be a lower-tier plan available?
We’re actively exploring lower-tier options for smaller teams and individual users. Stay tuned for updates!
3. What if I already have a paid plan?
Nothing is changing for existing paid users. Though this change will impact free users within the same workspace of any paid users.
4. How can I upgrade to a paid plan?
Email concierge@update.ai, and we’ll make sure you get the right plan for your needs. For more information on our plans please visit www.update.ai/pricing.